Culture / Introducing

Introducing: Jada

Jada is huge in Denmark. In 2019 she won DR P3’s Guld talent award and she went on to pick up twelve more awards...

Jada’s debut single Keep Cool was critically acclaimed. Nudes (released last year) spent eight weeks at the top of the Danish Airplay Chart. Her latest single is called I’m Back. She hopes she’s not only ‘back’ on the Danish scene, but has finally hit the global market too. Her gigs are huge, and Jada’s become a voice for the Danish youth. I’m Back speaks to the feeling of doubting, but ultimately trusting, yourself. “It’s a song that I’ve been wanting to write for a long time,” says Jada. “It was hard to describe the nuances of both getting hit by words and at the same time shaking them off. I’m Back is about getting through a process. It’s about doubting yourself and losing balance, and then finding the way back to yourself again. It’s also about how I relate to judgmental voices both from the outside world and within.”

I’m Back fits well into Jada’s personal and honest universe. It’s a universe that has already captivated Danish critics and fans. With more than 30 million global streams, and as the upcoming opening act of Orange Scene at Roskilde Festival 2021, Jada has proved that she is more than ready to cross borders and conquer the big music stages worldwide. With her captivating sound, personality and unique universe, this single should be the start.

JADA is a Danish singer. Find her music here.

This article has also been published in Nordic Style Magazine.

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